UNISSULA Encourages Women to Pursue STEM and Technology Programmes

Universitas Islam Sultan Agung (UNISSULA) actively encourages women to consider and apply to academic fields in which women are traditionally underrepresented, particularly in science, technology, engineering, and informatics.

In 2025, the Faculty of Industrial Technology (FTI) conducted a targeted admissions outreach campaign specifically aimed at prospective female students. The campaign promoted opportunities for women in technology-related disciplines and directly invited women to apply to programmes in Electrical Engineering, Industrial Engineering, and Informatics.

The initiative supports UNISSULA’s broader commitment to expanding women’s participation across academic disciplines and reducing gender imbalance in fields where female representation remains lower.

THE Sustainability Impact Ratings recognises university outreach and collaboration as key approaches for encouraging women to apply to subjects where they are underrepresented.

Targeted Outreach for Women in STEM

The 2025 campaign was presented under the theme:

“Perempuan Berkarya di FTI”

The campaign was explicitly designed to encourage women to see themselves as future students and professionals in STEM-related fields.

Its messages included:

• women can lead innovation;
• women have strong opportunities for the future in STEM;
• women can excel in technology, industry, and informatics; and
• prospective female students are encouraged to enter the Faculty of Industrial Technology.

The campaign therefore went beyond general student recruitment by directly addressing women and promoting their participation in academic areas where women are often less represented.

Academic Programmes Promoted

The campaign specifically highlighted three undergraduate programmes:

• Electrical Engineering
• Industrial Engineering
• Informatics

These programmes represent key areas of technology and engineering in which increasing women’s participation is important for strengthening gender diversity in STEM education and future professional careers.

By highlighting these programmes directly to women, UNISSULA provides prospective female students with clear information about available study pathways and future opportunities.

Direct Invitation to Prospective Female Students

The campaign used direct and positive messaging to encourage women to apply.

Messages such as “Saatnya perempuan unggul di bidang teknologi, industri, dan informatika” communicate that women are welcomed and encouraged to participate in these fields.

The campaign also presented the message “Perempuan bisa memimpin inovasi”, reinforcing the idea that women can take active and leading roles in technology and innovation.

Another message, “Peluang besar untuk masa depan STEM,” connected study opportunities with future education and career prospects.

Together, these messages were designed to reduce perceptions that engineering, technology, or informatics are fields primarily intended for men.

Linked Directly to the 2025/2026 Admissions Cycle

The campaign was linked directly to UNISSULA’s 2025/2026 new student admissions process.

Prospective applicants were provided with:

• information about the programmes offered;
• admissions requirements;
• the application schedule;
• online registration information;
• contact information; and
• direct access to the university’s admissions platform.

The campaign therefore functioned as both an awareness initiative and a practical admissions resource.

It did not simply promote women’s participation conceptually; it provided a direct pathway for prospective female students to submit applications.

Supporting Women’s Participation in Technology and Engineering

UNISSULA recognises that equal access alone may not always be sufficient to increase women’s participation in fields where they remain underrepresented.

Targeted outreach can help prospective female students:

• understand available academic opportunities;
• see women represented in technology-related fields;
• develop confidence in choosing STEM programmes;
• access clear information about admissions; and
• connect academic study with future professional opportunities.

The use of female representation in the campaign also provides an important visual message that women belong in engineering and technology education.

Women as Future Innovators and Professionals

The campaign positions women not only as prospective students but also as future innovators, professionals, and leaders.

By linking women with technology, industry, informatics, and innovation, UNISSULA helps broaden perceptions of women’s roles in technical education and professional careers.

This approach supports greater gender diversity in fields that have historically attracted fewer female applicants.

University Outreach as a Gender-Equality Measure

UNISSULA uses outreach and admissions communication as part of its wider gender-equality efforts.

The 2025 FTI campaign represents a clear example of university outreach targeted specifically at women in underrepresented subjects.

THE guidance recognises that university outreach may include information, events, and resources that help inspire female students to apply to subjects where they are underrepresented.

The FTI campaign directly fulfils this role by combining:

• targeted messaging for women;
• representation of women in technology;
• promotion of STEM-related programmes;
• admissions information; and
• a direct invitation to apply.

Relationship with UNISSULA’s Equal-Access Admissions Framework

The campaign complements UNISSULA’s broader equal-access admissions approach.

Women are free to apply to engineering, technology, informatics, and other academic programmes without gender-based admission restrictions.

Targeted outreach adds another layer of support by actively encouraging women to consider fields where they may otherwise be less represented.

This combination of equal access and targeted encouragement strengthens women’s opportunities to participate across the full range of academic disciplines.

Commitment to Expanding Women’s Participation

UNISSULA continues to support greater participation of women in academic areas where representation remains comparatively lower.

Through targeted admissions outreach such as “Perempuan Berkarya di FTI”, the university helps prospective female students recognise that technology and engineering are accessible, relevant, and promising fields for women.